According to the news on December 18, the research consulting agency IDC released a report that the Chinese smartphone market in 2022 was affected by the external environment, mobile technology development, and consumer demand, and faced unprecedented challenges.
The impact of the epidemic is continuous, and the economic environment and consumer confidence need to recover longer.In the first half of the year, inventory pressure still exists.It is expected that the shipping volume of China's mobile phone market in 2023 will decrease by 0.9%year -on -year, a narrowing; in 2024, it is expected to usher in a rebound.
In addition, in recent years, the number of mobile phones has been excessive and the new products are insufficient, and new killer applications have not appeared in software, which has led consumers to lack the motor power for changing motors.Although the epidemic prevention policy has begun to relax, the impact of the epidemic will continue to restrict out of the time. Compared with large -screen terminals such as tablets and PCs, consumers have continued to decline in demand for mobile phones mainly used in mobile scenarios.China's smartphone replacement cycle is expected to increase to 34 months.
It is learned that the China Xintong Institute reported in September 2022 that the domestic market's mobile phone shipments were 20.922 million units, a decrease of 2.4%year -on -year, of which 5G mobile phones were 15.104 million units, a year -on -year decrease of 0.1%, accounting for 72.2%of mobile phone shipments during the same period.Essence
In terms of shipments in the third quarter, Samsung's first -ranking shipments were 64 million units, and the second -ranked Apple was 51.9 million units.Followed by Xiaomi 40.5 million units, 25.9 million vivo, and 25.8 million OPPO.Apple increased by 1.6%at the same time, while Samsung fell 7.8%, and Xiaomi fell 8.6%.Vivo and OPPO decreased by more than 20%respectively.
IDC said that although the Android mobile phone brand and the supply chain are still cautiously watching their views, when the supply chain has slowed for 1.5 years and the inventory has been revised for three quarters, the Chinese mobile phone inventory tends to be normalized, the semiconductor out of stock is relievedThe new machine drives the improvement of mobile phone specifications. This year, the Q3-Q4 smartphone industry is expected to bottom out.
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